Pantone usually selects the color of the year based on many factors, including colors that have appeared frequently in fashion, vehicle design, home design, and other fields in recent years. As far as the fashion field is concerned, the color of 2023 has been exposed at a certain frequency in the major fashion week shows in the last two seasons.
At present, PANTONE has put the relevant design products of the 2023 color on the shelves, and its annual color cooperation cases with shoe brands and mobile phone brands have also been promoted online.
In the above-mentioned years, PANTONE has released quite small and fresh colors for several years to inspire the public. Afterward, the painting style changed, and through high-saturation colors, it comforted the public to maintain inner stability and tranquility. Research from the advertising industry suggests that the hue will be a fashion and marketing trend for the coming year, just like "Very Peri" in 2022.
As a global color authority, PANTONE selects a color to represent the spirit of the times every year. The color "Carmine Red" will be applied to all walks of life and become the annual popular color.