As people in the pursuit of personal image style, sunglasses has become a kind of fashion consumption bearing accessories, can independence in the big industry of glasses again, whether in industry association management organization, or in terms of marketing, promotion, construction methods and so on.
For a period of time before the work has been considering the idea of a, because the author wrote: sunglasses, although belonging to glasses this big industry but the sunglasses and his glasses industry, also is one of the many products on social members, he just easier than high technical content of the optical glasses compared to basic demand for consumer demand and consumer communication, because and high technical content of optical glasses and sunglasses in addition to have the effect of the protective glasses, consumer demand for fashion elements should be more than the demand for optical glasses (
Although there are professional sunglasses goods)
, so the idea is that sunglasses can be used as a special commodity completely independent stands in numerous goods.
Ray-ban sunglasses RB3449 men silver/lens dazzle colour blue 004/55 in basic material ready to write this article, from the first can search to the interpretation of the word 'independent', independence, Chinese words, which a stand alone or refers to the relationship between attachment, do not belong to, rely on their own strength to do STH.
Near the end, more because of the work, it's an honor to the comparison with the domestic authority of a glasses industry magazine high head had a chance to meet to talk, in the process of communication, learned that the director was domestic glasses industry, early into the domestic engaged in the sales and customers management of predecessors and glasses, and in particular when it comes to the commodity of sunglasses, I proposed the sunglasses commodity according to the current development, namely, as people in the pursuit of personal image style, sunglasses has become a kind of fashion consumption bearing accessories, can independence in the big industry of glasses again, whether in industry association management organization, or in terms of marketing, promotion, construction methods and so on.
Sunglasses factory YC9708 general sunglasses C7 black box silver leg/lens ash a view is put forward, has won the acceptance of the glasses industry magazine, head high, because the scope of the reason, daily work he also come into contact with the sunglasses goods abroad, whether industry exhibition, or otherwise, sunglasses in a foreign country is a special association of industry management, separate sunglasses fashion show and so on commodity independent characteristics of specific.
By comparing the some sales data, sunglasses, first is the basis of independent sunglasses exports in November 2012 years ago in the glasses industry accounted for about 30%, year-on-year growth of around 14%;
And in the domestic glasses retail market 2 to 30 billion of the total market (
Data from the network data, also some description domestic glasses sales at around 40 billion, 2011)
, sunglass sales proportion are also rising, as well as in some media reports, sales of sunglasses are usually in the summer, but now the time limit is gradually changing, has almost no obvious special points, because as the outdoor sports, such as driving really need, people increasingly realize that sunglasses great protection for your eyes, to circumvent the ultraviolet ray, resist the importance of reflected light and glare, and miscellaneous light, it is not optional accessories.
This is a very pleasant consumption idea change, the change of consumption idea is a kind of progress, timely and the consumer consumes an idea change of sunglasses should be able to become one of the sunglasses independent basis.
Ray-ban RB3016 black box blackish green piece of sheet metal high-end fashion great code Ms. Sun glasses sunglasses next second is the basis of independent means of consumer education and marketing could be a reference of fashion goods, means of fast fashion, sunglasses, after all, is a kind of can directly buy fashion accessories, and personal image joker has protective glasses in the bright light and the use of special occasions 'picture frame fashion industry development trend of trajectory, the potential consumption potential is very big, also it has a lot of sunglasses industry selling point and promotion can create and use, also need more people in other industries, only, such as fresh blood to jointly promote the development of sunglasses, the independent foundation should also can be a sunglasses.
, sunglasses independent three lies in the creation of commercial sales model, the basis of the traditional glasses sales entity store, mixed myopia glasses, reading glasses, sunglasses, contact lenses and other brand products constitute a glasses store commodity combination, in many glasses products, myopic lens, presbyopic glasses, sunglasses, contact lenses is need professional optometry equipment can achieve the goods completely real sales link, and sunglasses for these professional optometry equipment is much less dependent on (
Now have myopia sunglasses goods)
, so I have a bold idea, that is, from the perspective of 'fashion', in the traditional glasses sales entity shop goods and their sunglasses myopic lens, presbyopic glasses, sunglasses, contact lenses and other goods, can appear special sunglasses sunglasses goods store or development monopoly chain sales model (
And network sales can cooperate)
, let the sunglasses goods went further, gain more market, independent industry become a new goods.
Sunglasses goods can be independent!
related: sun glasses sunglasses